POST 14:
From Maruti 800 to Alto 800: 8 ways how India and its consumers have changed over 30 years (Source: ET)
On Tuesday, Maruti unveils its newest small car, Alto 800. That's not just another car launch. It's a marker in the India story. ET take a look on the 8 ways the country and its consumers have changed in the long journey between two small cars.
Can a simple car tell the story of a country, its people, its economy? Well, if it is Maruti's entry-level car, the answer is a resounding yes. The journey from Maruti 800 to the soon-to-be launched Alto 800 is a narrative about how India's car market and how its economy and business have changed over 30 years. But even more important, this story is also a good marker of how India and Indians have evolved during this period.
Today, Maruti 800 is an old-fashioned car with dated technology, poor driving comfort and pathetic interiors. It has few takers in India.
Three decades ago, it was a sensation.
"It felt like the world's most beautiful car," recalls Santosh Desai, CEO of Future Brands. He still remembers that 1985 autumn evening vividly. He was a student at IIM-Ahmedabad and he spent half an hour roaming the city just to get a glimpse of the Maruti car. After bulky Ambassadors and noisy Premier Padminis - which were costlier - this was a technological marvel. "It was a dream toy. Its smallness was its beauty. Its mileage a wonder. Its low price a big hook," says Desai. The car besotted an entire generation of Indians.
On Tuesday, Maruti Suzuki will launch a new entry-level car - Alto 800, replacing the old Alto. It will be the third entry-level car in three decades from the Maruti stable. Expectedly, it will be a very different car meant for a very different India. It promises better engine performance, best-in-class mileage and improved interiors and should beat its predecessor in every way. Also, its zippy look and sportier style targets young aspiring Indians. Expected to be priced at under Rs 2.5 lakh, it will remain the cheapest car on Indian roads (excluding the Nano)
Ahead of the Alto 800 launch, ET takes a look at the eight ways in which M 800 and the world it started its journey in, is different from the world in which Alto 800 is going to start its journey now.
Here YOU can have a look
http://economictimes.indiatimes.com/news/news-by-industry/auto/automobiles/from-maruti-800-to-alto-800-8-ways-how-india-and-its-consumers-have-changed-over-30-years/articleshow/16701571.cms
From Maruti 800 to Alto 800: 8 ways how India and its consumers have changed over 30 years (Source: ET)
On Tuesday, Maruti unveils its newest small car, Alto 800. That's not just another car launch. It's a marker in the India story. ET take a look on the 8 ways the country and its consumers have changed in the long journey between two small cars.
Can a simple car tell the story of a country, its people, its economy? Well, if it is Maruti's entry-level car, the answer is a resounding yes. The journey from Maruti 800 to the soon-to-be launched Alto 800 is a narrative about how India's car market and how its economy and business have changed over 30 years. But even more important, this story is also a good marker of how India and Indians have evolved during this period.
Today, Maruti 800 is an old-fashioned car with dated technology, poor driving comfort and pathetic interiors. It has few takers in India.
Three decades ago, it was a sensation.
"It felt like the world's most beautiful car," recalls Santosh Desai, CEO of Future Brands. He still remembers that 1985 autumn evening vividly. He was a student at IIM-Ahmedabad and he spent half an hour roaming the city just to get a glimpse of the Maruti car. After bulky Ambassadors and noisy Premier Padminis - which were costlier - this was a technological marvel. "It was a dream toy. Its smallness was its beauty. Its mileage a wonder. Its low price a big hook," says Desai. The car besotted an entire generation of Indians.
On Tuesday, Maruti Suzuki will launch a new entry-level car - Alto 800, replacing the old Alto. It will be the third entry-level car in three decades from the Maruti stable. Expectedly, it will be a very different car meant for a very different India. It promises better engine performance, best-in-class mileage and improved interiors and should beat its predecessor in every way. Also, its zippy look and sportier style targets young aspiring Indians. Expected to be priced at under Rs 2.5 lakh, it will remain the cheapest car on Indian roads (excluding the Nano)
Ahead of the Alto 800 launch, ET takes a look at the eight ways in which M 800 and the world it started its journey in, is different from the world in which Alto 800 is going to start its journey now.
Here YOU can have a look
http://economictimes.indiatimes.com/news/news-by-industry/auto/automobiles/from-maruti-800-to-alto-800-8-ways-how-india-and-its-consumers-have-changed-over-30-years/articleshow/16701571.cms
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ReplyDeleteIts sporty.......i caught a glimpse
ReplyDelete