POST 21
G mane Genius
Was reading a article on Biscuit Market in India from Parle point of view and was astonished by some finding, here are some of them.
1) The total Biscuit market in India is worth Rs. 21,213 Cr.of which Parle is the Market Leader.
The stats to prove this are
PARLE 38%
Britannia 26%
ITC (Sunfeast) 10%
Others 26%
Well I must , we have made Parle name synonyms with the glucose biscuits.
2)Parle is now diversified into snack market by introducing chips under the name Parle's, where they have some stiff competition by Lay's (49%) , Balaji (12%), Bingo (8%), where as Parle has now gained only 6% market share.
But thing about snack product is they need to be consumed within 2 months of manufacturing And parle has done a ight thing by targeting smaller towns and playing high volume and , low margin game which it has successfully mastered from its business Biscuit.
A pack of parle off 15.6 grams of chips , while pack of lays offers 12.5 grams of chips for same price of 5 rs.
3) Some astonishing figures for the naion beloved biscuit. Parle-G I found n the net
Year of Launch -1939
400 Mn : No of parle-G biscuit manufactured daily
4551 No of parle-G biscuit consumed per second
79.4% Parle-g share in glucose biscuit market
Sells more than al the biscuits sold in china.
G mane Genius
Was reading a article on Biscuit Market in India from Parle point of view and was astonished by some finding, here are some of them.
1) The total Biscuit market in India is worth Rs. 21,213 Cr.of which Parle is the Market Leader.
The stats to prove this are
PARLE 38%
Britannia 26%
ITC (Sunfeast) 10%
Others 26%
Well I must , we have made Parle name synonyms with the glucose biscuits.
2)Parle is now diversified into snack market by introducing chips under the name Parle's, where they have some stiff competition by Lay's (49%) , Balaji (12%), Bingo (8%), where as Parle has now gained only 6% market share.
But thing about snack product is they need to be consumed within 2 months of manufacturing And parle has done a ight thing by targeting smaller towns and playing high volume and , low margin game which it has successfully mastered from its business Biscuit.
A pack of parle off 15.6 grams of chips , while pack of lays offers 12.5 grams of chips for same price of 5 rs.
3) Some astonishing figures for the naion beloved biscuit. Parle-G I found n the net
Year of Launch -1939
400 Mn : No of parle-G biscuit manufactured daily
4551 No of parle-G biscuit consumed per second
79.4% Parle-g share in glucose biscuit market
Sells more than al the biscuits sold in china.
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